1. MANAGING RISK IS MORE IMPORTANT THAN GENERATING RETURNS
You worked hard for what you have and we take our responsibility to protect your wealth seriously. While we can’t guarantee that our clients will never experience a loss, we can guarantee that we’ll focus every ounce of energy we have on making sure their investment strategy includes dynamic risk-management aimed at combating the effects of financial, market-related, and economic reversals.
2. IMPROVE NET-RETURN BY MINIMIZING FEES
At the end of the day, it’s what is left in your pocket that matters. In our experience, many investors only look at total return, and fail to consider the cost of fees. In some cases we have met with investors who were paying upwards of 3.5% in internal fees that they weren’t even aware of. While some of these fees are necessary, being fee conscious can save you thousands of dollars in returns every year.
3. LEVERAGE MULTIPLE CATEGORIES OF INVESTMENTS RATHER THAN A FEW
Having all your wealth tied up with one type of investment, such as stocks, bonds or even real estate can be extremely risky. A properly diversified, well-rounded portfolio should include many different investments spread across multiple asset classes and regions of the globe.
4. MAINTAIN DISCIPLINE, THINK LONG-TERM, AND AVOID FADS
It’s typical for your friends, neighbors and co-workers to have “hot stock” tips to share. It can be difficult to tune out the noise that we all hear from our friends and on the nightly news that leaves the typical investor confused. At Empire Wealth Management we help you maintain a solid footing by educating you about the most suitable long-term investments for you, and by teaching you how to distinguish real opportunities from dangerous fads.
5. REASONABLE, MEASURABLE, AND ATTAINABLE GOALS MUST BE DEFINED BEFORE INVESTING
Investing money without first defining clear objectives is like boarding an airplane without knowing the destination – risky at best, and dangerous at worst. It’s important that every investment decision works in tandem with the other investments in your portfolio, and is made in accordance with your needs and goals.
6. INVESTMENT STRATEGIES MUST BE PERSONALIZED
No single investment is right for everyone. For an investment to be right for you, it must be designed to meet your unique objectives, be within your personal tolerance for risk, and work in unison with your other investments. After all, if an investment doesn’t help meet your goals, or keeps you up at night with worry, is it really right for you?